HOME
WORKS
CONTACT
ABOUT
A new solid product brand
Gynger’s redesign

ClientGynger

Timeline6 weeks

What we did/01
Expert review
Benchmark
UX/UI Design
Art Direction
Branding
Design System
About Gynger/02
Gynger provides some of the necessary tools for a business to grow, making transactions easier and allowing them to focus on what’s really important.
Project Goals/03
Provide a solid and dynamic branding that can be applied to their digital products
Redesign the website applying the new visual style and generate copy related to Gynger tone of voice
Generate a set of brand guidelines that can continue to scale as the company grows
Finding the concept/04
The first step towards a solid branding was to define the concept. This included tone of voice, a mission statement and the brand values. We asked ourselves several questions:
What does the brand believe in?
What we want to achieve and how?
How do we speak and how we communicate that?
Which graphic resources would make our value proposition clear?
our process
Visual Experimentation
A thorough series of experimentation iterations were necessary to understand what kind of visual style Gynger needed. Illustration, imagery, typography and layouts were some resources explored.
Benchmark
Finding Inspiration
This process serves as a critical inspiration step in the design process and in collecting information directly from competitors, partners, and other companies in similar spaces.
benchmark main objectives
/01
Competitors
It was essential to understand m]x[v competitors and how they are positioned and presented in the market.
/02
How to stand out from them?
After analyzing other companies in the space, we sought to find a solid visual representation for m]x[v brand concept. What made us different? And how could we replicate that?
/03
Eureka moment!
Inspired by our investigation and starting with a set of visual resources, we could transmit the message the brand was trying to convey.
Ux/UI
The website
We iterated the designs on a weekly basis, touching base with the client once a week to get feedback, brainstorm, and make decisions together.
It’s live!
Check the site now